Providing banjo lessons to new students can be really exciting. It’s rewarding to see your students develop their musical skills and become talented players. It’s also great to earn money from an activity you feel passionate about. But promoting your banjo lessons does take some work. If you want your service to be successful, you’ll need to think about your advertising strategy. Finding new students can be difficult, so put some effort into your marketing activities and you’ll soon have a steady stream of new clients.

Before you begin your advertising plans, think about the type of students you’re trying to attract. Are your banjo lessons for musicians who already have some experience or are you happy to cater for absolute beginners? Do you hope to attract older students or do you get more business from school-aged players? Once you know your target audience you can direct your advertising at that market. You could focus on one promotional method or try a range of strategies.

Online advertising

If prospective students are looking online for a banjo teacher, make sure your business features in their search results. There are websites set up especially to promote services like instrumental lessons so you could consider using a site like lessons.com.au. This will allow you to provide your contact details and include links to your own website or to social media.

Social media

Social media has become an effective way to market your business, so make sure your sites are up to date. There’s a range of social media platforms on offer, from YouTube and TikTok to Facebook and Instagram. You can show off your musical abilities and provide more information on the type of lessons you offer. Social media also allows you to engage with interested students and offer special promotions and discounts.

Be involved in the community

If you’re starting to establish yourself as a quality banjo teacher, getting involved in your community can be a good way to develop your reputation. Many community groups are looking for new activities or instructors so you could ask local groups if they’re interested in having banjo lessons. You’ll be able to access many people who hadn’t considered banjo lessons before but who may be looking to try a new activity.

Word of mouth

Regardless of which advertising strategy you try, make sure you make the most of any positive feedback you receive. Word of mouth is extremely effective for new customers, so use good reviews wherever you can. You could ask current and former students to write a review or you could give them a feedback form. It’s great to include their positive words in your online and print advertising as well as on your website and social media.