If you’re an experienced bouzouki player hoping to share your skills with new students, providing bouzouki lessons is a great idea. Not only will you earn money from sharing your musical passion, you’ll also get to see students develop their instrumental skills. Whether you plan to offer lessons full time or fit your lessons in around other work commitments, it’s important you think about how you’re going to advertise your bouzouki lessons. An effective advertising strategy will make a big difference to the overall success of your lessons.

Building up a list of new clients can be tricky, but getting your promotional activities right will ensure your bouzouki lessons will get off the ground. Effective advertising means people will know your lessons exist and be able to get in contact with you if they’re interested in enrolling. There are a range of advertising techniques available so think about which ones will suit your needs. You might decide to focus on one strategy or try a combination of methods.

Advertise online

Online advertising is crucial when you’re setting up your bouzouki lessons. Most people will look online if they’re considering taking up the bouzouki, so it’s important your name shows up in their search results. You might already have your own website or you could consider using a specialist online site such as lessons.com.au that can target people thinking about bouzouki lessons.

Set up social media

Social media is an effective way to engage with people thinking about bouzouki lessons. There are various platforms on offer and you might decide to use just one, or get involved with a range of social media options. Use social media to showcase your skills with the bouzouki and demonstrate the type of lessons you offer. You could also offer special deals to entice students to make a lesson booking.

Posters and printed ads

Posters and printed advertising are a great way to attract new clients. You can place an ad in your local area or where you think potential bouzouki students may hang out. You could ask local shops or restaurants if you can place your ad in their window or try local music venues. Make sure you include relevant information including your contact details so interested people can get in touch.

Word of mouth

Positive words from other bouzouki students are a great way to promote your lessons. Prospective students will respond well to other peoples’ experiences, so ask your current or former students for a review (or give them a feedback form). Use their favourable words in your print, online and social media advertising as much as you can!

Jodie Magrath

Jodie is a freelance writer with a background in communication and journalism. She’s spent almost 20 years working in roles such as Special Projects Writer and Publications Officer.