If you’re thinking about offering didgeridoo lessons to new players, it’s well worth spending some time planning your advertising strategy. Sharing your passion for the didgeridoo will be a rewarding experience, but building up a list of new clients can be tricky. You need to make sure prospective students know about your lessons and can contact you to find out more information. Planning an effective advertising strategy will make sure your service is successful, so start thinking about which techniques will be best for you.

It’s important to understand the type of students you’re trying to attract to your didgeridoo lessons. Are you happy to work with beginning players or do you prefer to teach more experienced students? Are you interested in teaching the didgeridoo to school-aged clients or are you after older players? Once you know who your target market is, you can focus your advertising efforts on that demographic. There are a range of advertising techniques available, so choose to use just one or a combination of strategies.

Take it online

Advertising online is essential when you’re trying to reach new students. Prospective clients will usually search online for information on digeridoo lessons, so it’s important your name features in their search results. You may have your own website or you could choose to use a website set up especially to promote services like your didgeridoo lessons. Sites such as lessons.com.au can provide information on the lessons you’re offering and include links to your own website or to your social media.

Use local noticeboards

If you plan to offer didgeridoo lessons in your local community, a local noticeboard is a great way to attract new clients. A well designed ad can get the attention of people walking by and you may also gain interest from people who hadn’t considered didgeridoo lessons before. Make sure your ad is bright and colourful and includes all relevant information on the services you offer. Don’t forget to include your contact details so people can get in touch if they’re interested.

Set up social media

Social media is an essential advertising technique in today’s world so make sure it’s working effectively for you. There are a range of social media platforms available from Facebook and Instagram to TikTok and YouTube. Use social media to show off your didgeridoo skills and generate interest in your lessons. You can engage with people who are considering lessons and you could consider offering special deals or promotional discounts.

Positive reviews

Word of mouth is a very effective advertising strategy, so consider using positive reviews wherever you can. Ask your current or former students for feedback or get them to write you a review. Favourable comments from your students can be used in your print and online advertising, as well as on your social media. New students will respond well to other people’s positive experiences so make the most of any kind words you receive!