Providing drum lessons for new students can be rewarding work. Not only do you get to earn money from something you’re passionate about, you also get to see your clients develop their musical skills and improve their drumming techniques. Building up a regular group of students can be tricky though. You’ll need to make some effort to get your lessons known and develop a reputation as a quality drum teacher. It’s worth taking some time to consider how you can advertise your lessons to the wider public so you can attract a steady stream of new drum students.

There are a range of promotional strategies you could take to advertise your lessons. You’ll need to decide which audience you want to target and how you can reach them most effectively. This might involve focusing on one particular advertising method or using a combination of techniques. Getting it right will make a big difference though, especially when you’re establishing yourself in the industry. A good advertising campaign will ensure future students know what lessons you’re providing and how they can get in contact with you.

Online advertising

These days it’s essential to have an online presence if you’re trying to attract new customers. Students will almost certainly go online to research drum lessons in their area and may want to find out more about the services on offer. You may have your own website or you might choose to use a site that is already set up to advertise your type of services. Sites such as lessons.com.au allow you to attract students specifically interested in drum lessons, so you can target the particular market you’re after.

Social media

Social media is a great way to advertise your drum lessons as it allows you to showcase your skills and provide more information on the types of services you offer. Make sure you link your social media to any online advertising and tell people where to find you in any printed material you create. Social media sites also allow you to offer promotional deals and discounts so it could be an effective way to drum up new business when you need to. It’s also important to include a way for clients to contact you if they want to book some lessons!

School newsletters

If school students make up a large portion of your customers, it might be worth advertising in school newsletters in your local area. Many schools offer advertising space for a small fee and this can be an effective way to reach your target market. Many parents may be considering instrumental music lessons for their child but not know where to find more information. Make sure your ad provides information on the type of lessons you’re offering and the best way for them to get in touch. You could also offer a discount or special deal for school students.

Noticeboards and shop windows

A well-placed ad on a local noticeboard or shop window can be a great way to promote your drum lessons. You might attract the attention of potential clients who had been considering trying a new activity and might be interested in drum lessons. It’s important that your ad is bright and clear. You don’t want it to be too busy, but it should contain all the relevant information. Make sure you provide your contact details or direct them to find you online or through social media.

Word of mouth

When you’re advertising your drum lessons, word of mouth is the most effective promotional strategy you have. People respond well to the reviews of other students, so use positive feedback in your advertising wherever you can. Make sure you ask your current clients for reviews and use their good feedback as much as possible. You could provide feedback forms or ask students to fill in online reviews.