If you’ve decided to offer electric guitar lessons to new students, you’ll need to start thinking about the best way to advertise your services. Being an electric guitar teacher can be really rewarding, but without a steady stream of new clients, you might find it hard to get your business off the ground. It’s worth spending some time now to plan your promotional strategy and think about which advertising techniques will be most effective at reaching your target audience. If you get this right, you’ll soon be busy with a host of new electric guitar students on your books!

Think about what type of students you’re trying to attract. Perhaps you’re after school-aged students who may be just beginning to learn electric guitar skills. Or maybe you’re after more experienced musicians who want to fine tune their techniques. Once you know what audience you’re targeting you can come up with an advertising strategy that will be most effective at getting their attention. You might choose to focus on one advertising method or use a combination of promotional strategies.

Online advertising

Most students will search online if they’re thinking about enrolling in electric guitar lessons, so it’s important that your name features in their search results. You might have your own website or use a site that’s set up especially to advertise services like your own. Specialist sites such as lessons.com.au can promote your lessons to students interested in learning electric guitar and allow you to provide more information about your skills and experience. You can also include links so that potential students can contact you for more details.

Social media

Social media has become an important way to interact with potential students. You could focus your energy on one particular platform or use a range of sites to showcase your skills. Social media allows you to interact with clients, answer their questions and provide more information on the types of lessons you offer. It also means you can offer special deals or discounts. Make sure you link your social media sites to your advertising so people know where to go if they’re interested in what you’re offering.

School newsletters

School newsletters can be an effective way to target clients if school students make up a large portion of your customer base. Parents are regular readers of school newsletters so your ad may catch their attention if they’re looking for an extracurricular activity for their child. Many schools offer advertising space in their newsletters for a small fee so it might be worth asking if they have any space available. Your ad could have information on the type of electric guitar lessons you’re offering as well as your contact details.

Local shop windows

A well-designed ad can be really effective if you place it in windows or prominent areas of local stores. Shop owners are often happy to help promote local services so it’s worth asking if they’ll take your ad. If not, you could always try a community noticeboard. Make your ad brightly coloured so it catches the attention of people walking by. You’ll need to include all relevant information, but don’t make it too busy. Most importantly, make sure you include your contact details so people can get in touch if they’re interested in your electric guitar lessons.

Word of mouth

Word of mouth is an effective advertising strategy, so make sure you use it in your promotional activities as much as possible! Ask current and former students for reviews and use their feedback in your advertising wherever you can. People respond well to the positive experiences of other clients and this will be especially important when you’re establishing a new business. You could consider sending an online survey to your students or collecting reviews through feedback forms.