When you’re starting a new business providing flute lessons to new students, it’s important to spend some time planning your advertising strategy. Getting your lessons off the ground can be challenging so knowing how to promote your service will make a big difference. A steady stream of new clients is crucial when you’re getting established, so you’ll need to think about a range of advertising techniques and decide which will work best for your needs.

Before you lock in an advertising plan, think about who your target audience will be. Are most of your clients school-aged students or are you looking for more experienced players? Do you want to teach students who are just beginning to learn an instrument or people who already know the basics and want to advance their skills. Once you know who you’re trying to reach you can target your advertising to interest your preferred market. You might decide to focus on one promotional technique or try a combination of methods.

Online advertising

Online advertising has become an essential part of marketing your business. People looking for flute lessons are likely to look online so it’s important your services feature in their search results. There are websites such as lessons.com.au that are set up especially to advertise services like flute lessons and you can usually provide links to your own website or to your social media pages. Make sure you also provide information on how interested students can contact you for more information.

Social media

If you’re not already promoting your flute lessons on social media, it’s time to take the leap! From Instagram to Facebook to YouTube and TikTok, there are a range of social media platforms to choose from. It’s a great way to showcase your talents and demonstrate the type of lessons you’re offering. Social media also allows you to interact easily with interested students and to offer special promotional deals or discounts.

Newsletters

If younger students are the type of clients you’re trying to reach, you could try advertising in school newsletters in your local area. Many schools offer relatively inexpensive advertising space in their regular newsletters, so it may be worth approaching your local schools to see if this is an option. Parents of school students are often looking for an activity for their child, but aren’t sure where to look. Your newsletter ad may just catch their eye!

Posters and printed ads

Putting a poster or printed ad on display in your community can be an effective advertising strategy. You could try using local noticeboards or ask shop owners if you can place an ad in their front window. Make sure your ad is well designed. It should include all the relevant information, but not be too cluttered. Bright colours are a good idea and you’ll need to include contact details so students can get in touch.

Positive feedback

Word of mouth is a really effective way to promote your flute lessons. If you have current or former students, ask them for feedback and reviews. Use their positive comments in your advertising as much as can, from social media to online ads. You could send them a feedback form or ask them to write a short review.