Offering harmonica lessons to new students can be a great way to earn extra money. Not only do you get to share your skills, you also get to see your students develop their musical abilities. It can be tricky to establish a new client base though, so advertising your harmonica lessons is essential. You’ll need to think about an advertising strategy and work out which promotional techniques will work best for your business.

When you’re planning your advertising efforts, it’s important to think about what type of clients you’re trying to attract. You might target your harmonica lessons at school-aged students or focus your sessions on older clients. Maybe you want to work with students who are already experienced musicians or perhaps you enjoy teaching people who are just starting out with an instrument. Once you know who your target audience is, you can aim your advertising at that particular market.

Online advertising

Whichever group of students you’re focusing on, online advertising is crucial. New students will usually search online when they’re thinking of trying a new activity, so you’ll need to make sure your business shows up in their search results. It’s worth considering using a website such as lessons.com.au, which is set up especially to promote services like harmonica lessons. You can provide links to your own website and include information about the types of lessons you offer.

Social media

Social media is crucial for marketing your business. There are various platforms available and each offers opportunities to promote your services. Not only can you include information about your lessons, you can also provide details on your experience and skillset. You might decide to use photos or videos of you or your students playing the harmonica so potential students can see exactly what’s on offer. Other benefits include interacting with interested students and offering deals or discounts.

School newsletters

If you’re targeting school-aged students in your advertising, you might think about advertising in school newsletters in your local area. Many schools offer relatively cheap advertising space and it means you can reach parents who may be thinking of a new extra-curricular activity for their child. Make sure you include details about the type of lessons available and provide simple ways for parents to contact you if they’re interested.

Posters and printed ads

Preparing a well-designed ad for display in key places is well worth the effort. You might place your ad on a community noticeboard or display it in an area where musicians perform. Make sure your ad is clear and brightly coloured so it catches the eye of people walking by. You’ll need to include details on how to get in contact with you and you might provide a link to your website or social media.

Positive reviews

Word of mouth is a great way to promote your harmonica lessons, so use positive feedback whenever you can. You could ask current or former students for reviews or get them to fill out feedback forms. Use their reviews in your online and printed advertising and include it on your social media pages. New students will be encouraged by positive reviews, so make the most of them!