Offering harp lessons to new students can be a really rewarding venture. Not only do you get to see your students develop their instrumental skills, you also get to share your passion with others. But setting up a successful harp lesson business can be difficult. You’ll need to make sure you have enough new students to make your service worthwhile. To do this, you’ll need to think carefully about your advertising strategy. You might decide to focus on one advertising technique or try a combination of activities.

Before you decide which promotional techniques to use, think about the type of students you’re trying to attract to your harp lessons. Do you want to work with absolute beginners or with people who have some musical experience? Do you enjoy working with adults or with school-aged students? Once you know which clients you’re targeting, you can make sure your advertising efforts will reach them best.

Advertise online

Online advertising has become a crucial strategy for all businesses, particularly those just starting out. Potential students will look online for information on harp lessons, so make sure your details feature in their search results. You might have your own website or you could use a website such as lessons.com.au that is set up especially for services like harp lessons. You can include links to your own website or social media and leave details on how interested people can get in contact with you.

Use local noticeboards

A well designed ad on a community noticeboard could be just what you need to gain the attention of potential students in your community. Make your ad bright and colourful and ensure it has all the relevant information potential students may need. You’ll also need to include your contact details so people can get in touch if they’re thinking about enrolling in your harp lessons. If you don’t have a community noticeboard in your area, ask local businesses if you can put your ad in their front window.

Social media

Social media is not only a great way to showcase your skills with the harp, it’s also an effective way to engage with potential students. There are a range of social media platforms available, so choose one that suits your needs. Social media allows you to respond to enquiries quickly and you can also offer incentives such as promotional deals or discounts. It’s a good idea to provide a link to your social media in other advertising activities.

Positive reviews

Word of mouth from other students is a really effective advertising tool. Potential students will respond well to the feedback of current or former students, so make sure you use it in your advertising as much as you can. You could ask current students to write a review or get them to fill out a feedback form. Use their words on your social media, in any print advertising and also in your online efforts.