If you’re planning to offer mandolin lessons to students in your area, it’s important you spend some time thinking about your advertising strategy. Sharing your passion for the mandolin can be really rewarding, but if you want your business to be successful, you’ll need to give careful consideration to how you advertise your services. It can be difficult to build your base of clients while you’re getting established, so it’s well worth putting some effort into your marketing and promotional activities.

When you’re deciding on advertising activities, it’s important to keep in mind the type of students you’re trying to attract. Will you cater for school-aged clients or work mainly with older students? Are you interested in teaching mandolin to beginning students or are your lessons designed for students with some playing experience? Once you’ve decided on your target market, you can make sure your advertising techniques will reach the right customers.

Online advertising

An online presence is essential if you want prospective students to be able to find out about your service and get in touch. Most students will look online if they’re considering taking up mandolin lessons so make sure your business comes up in their search results. You might have your own website or choose to use websites specially designed to promote services like mandolin lessons, like lessons.com.au.

Social media

Along with online advertising, social media has become an essential tool for promoting your business to new students. You can choose from a range of platforms or you might decide to use a combination of social media strategies. Social media is a great way to showcase your mandolin skills and demonstrate the type of lessons you offer. It’s also an effective way to engage with students and offer special promotions and discounts.

Be community-minded

Getting involved with your local community is an excellent way to promote your mandolin lessons and attract new students. You could work with community groups who are seeking new activities and instructors or offer your services to groups who may be interested in a mandolin demonstration or lessons. This is a good way to establish your business and develop a good reputation within the community.

Word of mouth

Positive feedback from former students is an excellent tool to use in your advertising strategies. Word of mouth can be really effective when you’re trying to build a client base, so use positive reviews as much as you can. You could ask former and current students to fill out a feedback form or get them to write a review. Use their words in your print and online advertising as well as on your social media.