Offering music theory lessons to new students is a great way to earn extra cash and also share your passion for music with interested people. But starting out in a new business like this can be tricky. You’ll need to establish a reputation as a quality music theory teacher and gradually build up a list of new clients. This is where an effective advertising strategy will help. Advertising your service will ensure you’re known in your area and allow potential students to get in touch to book a lesson or find out more information.

Before you begin to consider your advertising strategy, spend some time thinking about what type of students you’re trying to attract. Do you enjoy working with experienced musicians or are you happy to teach theory to absolute beginners? Do you usually offer lessons to school-aged students or do you prefer to work with older clients? Once you decide who you’re looking for, you can target your advertising to reach them. You might decide to focus your efforts on one advertising technique or use a combination of strategies.

Online advertising

Potential students often try online when they’re looking for information on a new activity, so make sure your music theory lessons show up in their search results. You may already have your own website or you might decide to use a site set up especially to promote services like your music theory lessons. Sites such as lessons.com.au can provide information on your lessons and include details on how interested students can contact you.

Social media

Social media is not only a good way to showcase the type of lessons you offer, it also allows you to engage with students and offer promotional discounts and specials. There are a range of social media platforms available from Facebook and Instagram to YouTube and TikTok. You might engage potential students across a range of platforms or choose the one you think will suit your students best.

Newsletters

If school-aged students make up a large part of your client list, advertising in school newsletters could be an effective option. Many schools offer advertising space in their newsletters so it’s well worth making some enquiries with schools in your area. You may spark the interest of parents who have been looking for a new extra-curricular activity for their child. It’s important you include details on the type of lessons available and the best way to get in contact with you.

Posters and printed ads

A poster or printed ad is a great way to get the attention of people in your local area. Make sure your ad is brightly coloured and well designed. It shouldn’t be too cluttered but must include all relevant details on your music theory lessons (including your contact details). Place your ad on a community noticeboard or ask local store owners if you can put it in their shop window.