Providing opera singing lessons to new students can be a really exciting endeavour. You’ll get to share your passion with other people and earn some extra income at the same time. When you’re establishing your opera singing lessons though, you’ll need to put some effort into an advertising strategy. This will help you become known in your area and build up a steady stream of new students. Thinking about your advertising strategy early on can make a big difference to the success of your lessons.

An effective advertising strategy will focus on your target audience, so make sure you know who you’re trying to attract to your opera singing lessons. Do you enjoy working with experienced vocalists or are you happy to teach absolute beginners? Are you interested in teaching opera singing to younger students or do you prefer more mature clients? You might decide to target your advertising through one technique or try a combination of activities to reach your audience.

Advertise online

Advertising your opera singing lessons online is crucial in today’s market. Most people will search online for information on opera singing lessons so it’s important your details come up in their search results. You might have your own website or you could use a website set up especially to promote services like opera singing lessons, such as lessons.com.au. This will allow you to include information on the type of service you offer as well as your contact details so prospective students can get in touch.

Use local noticeboards

Placing an ad in your local area can be a great way to attract the interest of people who haven’t considered opera singing lessons before. You might use community noticeboards to hang your ad or ask shop owners if you can place an ad in their front window. You could also post your ad in local music stores or entertainment venues. Make sure your ad is bright and colourful and not too cluttered with information. Make sure your contact details are included though!

Social media

Social media has become a really effective way to target interested students for your opera singing lessons. You can showcase your opera singing skills and demonstrate the type of lessons you have on offer. Social media also allows you to engage with prospective students and offer incentives such as promotional deals or special discounts. There are endless social media platforms available, so choose one that meets your needs best.

Positive reviews

Students will respond well to the experiences of current or former students, so use their positive words in your advertising as much as you can. Word of mouth is an excellent advertising tool, so you could ask your current students to write a review or fill in a feedback form. Use their positive words in your online and print advertising as well as on your social media.