Providing saxophone lessons to new students is a great way to earn money. Whether you’re doing it as your main source of income or as a side gig to your regular job, teaching the saxophone can be really rewarding. You get to share your passion with interested students and observe your clients developing their musical skills. But if you’re just starting out as a saxophone teacher, you’ll need to think about how you’re going to advertise your lessons. The right advertising strategy will make a big difference while you’re getting established.

When you’re considering promotional techniques for your lessons, think about what type of students you’re hoping to attract. Will your lessons be suitable for absolute beginners or are you targeting more experienced instrumentalists? Maybe you’re aiming your lessons at school-aged students or perhaps you’re thinking about an older clientele. It’s important your advertising reaches the right market, so you can establish a new client base. You might decide to focus on one particular advertising technique or use a combination of methods.

Online advertising

In today’s world, it’s essential you advertise your services online. Prospective students will usually look online if they’re thinking about trying saxophone lessons, so make sure your business features in their search results. You may have your own website or you could use a specialist site that’s set up to promote services like your saxophone lessons. Sites like lessons.com.au allow you to provide information about your lessons and include links to get in touch.

Social media

Social media is another promotional tool that’s become crucial for modern service providers. From Facebook to Instagram, there’s a range of platforms available. Social media has numerous benefits including being able to interact with prospective students (make sure it’s easy for them to contact you) and showcase your skills. You might also decide to use social media to offer special deals or discounts for your followers.

Newsletters

Newsletters are a great way to reach specific audiences so if you know what group you’re targeting, this could be an advertising strategy worth looking into. Put an ad in a school newsletter if you’re targeting school-aged clients or try an industry newsletter if you’re looking for more experienced musicians. It’s important your ad is clear and includes information about the type of lessons you offer. Make sure you include your contact details so people can get in touch if they’re interested.

Posters and printed ads

If you’re creating a printed ad, make sure it’s well laid out. Too much information can be off-putting, but make sure the details you do include are clear and concise. Bright colours will help to catch the attention of prospective students and it’s essential that you include your contact details or a link to your website or social media. You might display your ad in a range of places including shop windows, community noticeboards or live music venues.

Positive feedback

If you make the effort to gather positive feedback from current and former students, it’s well worth including this in your advertising material. Word of mouth is a great promotional tool so use positive reviews in your printed and online advertising as much as you can. You could even provide a feedback form for students to fill out or get them to write a review.