If you’re planning to offer your services as a singing teacher, it’s important you work out an advertising strategy for your lessons. Working as a singing teacher can be really rewarding, but it takes some work to promote your lessons and ensure you have a steady stream of new clients. Whether you’re holding singing lessons as your main job or as a source of some extra income, finding new clients can be tricky, but spending some time on advertising is a great way to attract new students.

Promoting your singing lessons may involve a combination of advertising techniques, or a focus on one particular method. Whichever strategy you choose, you’ll need to think about what audience you’re trying to interest and how you can reach them most effectively. Advertising your lessons is especially important when you’re trying to establish yourself in the industry and develop a reputation as a quality singing teacher. It’s worth putting in the effort so potential students know what lessons you’re offering and how they can contact you.

Take your advertising online

The internet is a popular way for students to look for a singing teacher so make sure your lessons feature prominently in their search results. Online information is quick and easy and there are many sites already set up where you can promote your lessons. Specialist sites such as lessons.com.au allow you to target interested students and provide more information about the types of lessons you offer. You may also be able to use links to direct students to your own website or social media sites.

Fine tune your social media

Social media sites are a great way to promote your singing lessons. Not only can you showcase your skills, you can also provide more details on the lessons you offer, provide information on your singing experience and offer discounts and special deals. There’s a range of social media sites for you to use, so choose one you think will target your potential students most effectively. Make sure you include methods for contacting you or requesting more information.

Use local noticeboards

It may seem simple to use community noticeboards to advertise your singing lessons, but this strategy can be really effective. People reading your ad may not have considered singing lessons before or may be looking for an extra-curricular activity for their child. Make sure your ad is clear and bright and doesn’t include too much information at once. Instead, provide ways for potential clients to find out more details (your online or social media links) and contact you if they’re interested.

Get involved in your community

Becoming involved with local community groups and organisations is a great way to promote your lessons and reach out to new clients. These groups are often looking for instructors for new activities or people who can host community programs. This is an effective way to develop your reputation and establish yourself in your local area. You might also attract clients who are interested in trying a new activity, but hadn’t consider singing lessons before.

Word of mouth

Word of mouth is the most important advertising strategy when you’re establishing your singing lessons business. Potential clients will react well to other peoples’ positive experience, so use your clients’ good feedback in your promotional activities whenever you can. You could ask current students for reviews and feature their words in your advertising efforts. It’s important you make the most of positive word of mouth as much as possible!