If you’re considering offering trombone lessons to students in your area, make sure you spend some time thinking about your advertising strategy. Sharing your passion for the trombone can be really enjoyable and it’s exciting to watch your students develop their musical skills. Getting a service like this established can be challenging though, so it’s important you give your advertising efforts some serious thought. Putting in some promotional work early on can make a real difference to the success of your trombone lessons.

When you’re planning your advertising activities, think about the type of students you’re hoping to work with. Do you plan to teach trombone to school-aged students or do you usually work with older clients? Will your lessons cater to absolute beginners or do you prefer to work with students with some instrumental experience? Once you know who you’re trying to attract, you can target your advertising at this market. You might decide to focus on one advertising technique or try a combination of methods.

Online advertising

Most people will look online if they’re considering taking up the trombone, so it’s important your lessons feature in their search results. You can set up your own website or use a site set up especially to promote services like trombone lessons, such as lessons.com.au. Include information on the types of lessons you offer and provide details on how to get in touch to book a lesson.

Social media

Social media is another advertising strategy that has become essential in today’s world. There are a range of platforms on offer so choose one that will help you reach prospective students most effectively. Not only will you be able to showcase your skills with the trombone, you can also demonstrate the type of lessons you offer. It’s also a great way to engage with interested students and offer promotional deals or discounts.

Be part of your community

Becoming involved with community groups and events is a great way to promote your trombone lessons. Community centres are often looking for new activities and instructors so offering your services could be an effective way to attract new clients. This will help you develop your reputation as a quality trombone teacher and establish your business within your local area.

Positive feedback

Using positive reviews from current or former students is a great advertising strategy. Word of mouth is an effective way to boost your business, so use positive feedback in your advertising as much as you can. You could ask your current students to write a review or give them a feedback form to fill out. Use their positive words on your social media as well as in your print and online advertising.