If you’re planning to start offering ukulele lessons to new students, you’ll need to think about how you’re going to promote your services. Teaching the ukulele can be very rewarding, but if you don’t have a strong client base, it can be hard to make your business successful. Advertising your lessons is crucial, particularly while you’re establishing yourself as a reputable ukulele teacher. You need to think about which advertising techniques you’ll use to help your lessons get off the ground.

When you’re deciding on an advertising strategy, you’ll need to think about who your target market is and make a call on the best way to reach them. Maybe you’re hoping to reach school-aged students or perhaps you’re targeting more experienced musicians. Do your lessons cater for absolute beginners or are you looking for people who want to fine tune their skills? Once you know who your advertising is targeting, you can decide whether you want to focus on one strategy or try a combination of techniques.

Advertise online

Whether you have your own website or use a site that’s set up especially to promote businesses like your ukulele lessons, online advertising has become essential for attracting new clients. It’s likely your potential students will search online when they’re looking for a ukulele teacher, so it’s important that your details feature in their search results. Websites such as lessons.com.au are designed to advertise services like your lessons and you can often include links to your own site or social media.

Social media

Like online advertising, social media has become crucial for modern business promotion. Whether you prefer Facebook, Instagram or any of the numerous other platforms, you can use social media to effectively advertise your ukulele lessons to new students. Social media allows you to provide information on the type of lessons you offer and you could also use it to showcase your ukulele skills. You can engage with current and potential students and offer special deals and discounts.

School newsletters

Many schools offer adverting space in their weekly or fortnightly newsletters, so this might be a great option if school-aged students make up a large proportion of your client base. You may catch the eye of a parent who is looking for an extra-curricular activity for their child but doesn’t know where to start. It’s worth approaching schools in your area to see if this is an option and you could even offer a special price for school students.

Community noticeboards

Community noticeboards are a great place to display an eye-catching ad about your ukulele lessons. This is a great option for targeting people who are interested in trying a new activity, but aren’t sure how to go about it. Make sure your ad is brightly coloured and contains information about the type of lessons you offer and how you can be contacted. If there are no noticeboards in your area, you could ask shop owners if you could put an ad in their front window.

Word of mouth

Word of mouth is the most important advertising strategy you can try. New students will always be interested in the experiences of current and former clients, so it might be worth asking students to provide a review of your lessons or fill out a feedback form. Use their positive feedback in your advertising as much as you can, including in online and printed advertising as well as on your social media pages.