Providing violin lessons to new students can be a really rewarding experience. You’ll get to see your students develop their musical skills and share your passion for playing the violin. But establishing a new client base can be difficult, especially if you’re new to the industry. Promoting your violin lessons is essential to building your business, so you’ll need to come up with an advertising strategy. It’s worth putting some time into this so you make sure you’re targeting the right market and attracting plenty of interested violin students.

It’s important to think about what type of clients you’re trying to reach. Are primary school-aged children a large part of your business or do you want to focus on more experienced violin players? Do you want to attract people who have never played an instrument before or those who have some musical skills and want to improve their technique? Once you know who your main audience is, you can focus your advertising strategies on that market. You might use only one promotional technique or try a combination of strategies.

Online advertising

Online advertising is crucial when you’re looking for new clients for your violin lessons. Most students will search online if they’re interested in trying a new activity so you’ll need to make sure your name features in their search results. Websites such as lessons.com.au are set up especially to advertise services like violin lessons so it might be worth including your details there. You can usually provide more information about yourself and include a link to your own website if you have one.

Social media

Social media not only allows you to showcase your skills, it also means you can interact with potential students. You can answer any questions they have and provide more information on your experience and the type of lessons you offer. Social media also allows you to promote special deals or offer discounts for new clients. There are numerous social media platforms to choose from and you may want to focus your efforts on one site or use a range of platforms.

School newsletters

Advertising in school newsletters is a great idea if you’re targeting school-aged students for your lessons. Many schools offer advertising in their regular newsletters for a small fee, so it’s worth approaching schools in your local area to see what they offer. Parents may want to read some information about the type of lessons you offer and what experience you have. You could even offer a special deal for students!

Local shop windows

Shop windows are an excellent way to target people who have been thinking about trying a new activity but aren’t sure how to go about it. A well-designed, brightly coloured ad can catch their attention and prompt them to find out more information about the lessons you offer. You could ask local business if you can place an ad in their window or you could also use a community noticeboard if there is one in your area.

Word of mouth

If you have current or previous students, it’s worth asking them for a review of your lessons. Word of mouth is a really effective advertising strategy, so use positive feedback as much as you can. Use student reviews in your printed and online advertising as well as on your social media. People usually respond well to the feedback of other clients, so make the most of what your former violin students have to say!